STUDY
As noted by Edible Progress, a new study connects a child's ability to recognize brands selling processed foods high in fat and sugar (think fast food logos) with that child having a high Body Mass Index (BMI). In other words, children who who can recognize "junk food" brands are more likely to be obese.
To some this might seem like a relatively commonsense connection. Children who eat more fast food know more about that food. Children who eat more fast food also will tend to be more overweight than those who do not. Nevertheless, it is a significant finding in the context of marketing unhealthy food to children. Children are routinely exposed to advertisements for unhealthy food on television and in schools (although the latter might be changing because of new proposed regulations under the Healthy, Hunger Free Kids Act. The study's findings provide evidence that suggests such exposure could have a real impact on children's health.
The United States has no laws restricting advertisements aimed at children. To some this might seem like a matter of parental responsibility, but it is worth noting that, as of 2007, over 30 countries have laws in place that limit television advertisements aimed at children. According to Consumers International, Brazil recently banned all advertisements aimed at children, deeming them "abusive." (here's the text for those of you who can read Portugese).
Neil Pederson, J.D. Expected 2015, William Mitchell College of Law.
Photo Credit: http://www.morguefile.com/archive/display/156284
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